Case Study

I led the development of multiple advertising campaigns for Toyota, Air New Zealand, ASB and Bay Audiology during my time as an Account Director for Saatchi & Saatchi.

In one such campaign I helped develop and implement a strategic marketing plan for Toyota’s Olympic Games sponsorship. 

This required aligning multiple sporting organisations, athletes, media partners, reporters and production teams around the campaign and implementation plans. We created and published TV commercials, online videos and ad placements, billboards and merchandise. 

I presented creative concepts, incorporated client and partner feedback and aligned multiple stakeholders around the plan. 

We executed the campaign successfully, maximising visibility and engagement with national press coverage of the campaign. I navigated complex approvals and implemented an effective marketing campaign for our partners while adhering to tight deadlines and budgets. 

This was one of many such campaigns I led during my time at Saatchi & Saatchi.